Case studies

Projects we run, with the starting point, what we did and what changed in traffic and enquiries.

Cleaning services, Thessalonikiskgclean.gr

SKG Clean: from Instagram and word of mouth to up to 16 requests a day

We built a new website for a Thessaloniki cleaning company and took it to the top of Google and into Google’s AI answers for its main searches.

requests a day, at peak: 16
in Google for the main searches: #1
cited in Google AI Overview: AI

Before

The owner looked for customers only through Instagram and recommendations. Requests came in, but too few to grow the business.

What we did

Keyword research for Thessaloniki and Halkidiki, turned into a page map
A fast multilingual website with a separate page for each of the ten services
Clear prices from €45 and a free quote on every page
Technical SEO, structured data and Google Business Profile
Content written to be quoted by Google’s AI Overviews

Result

The site ranks first in Google for searches such as “καθαρισμός σπιτιού στη Θεσσαλονίκη” and “cleaning” in Thessaloniki, and Google’s AI Overview cites it as the source for cleaning services in the city. Our client now receives up to 16 requests every day: the business has moved to a different level.

#1 in Google for “καθαρισμός σπιτιού στη Θεσσαλονίκη”
Cited as the source in Google’s AI Overview
#1 in Google for “cleaning” in Thessaloniki
Top 2 for “καθαρίστρια για σπίτι”, right after the largest marketplace

Home massage & physiotherapy, Thessalonikimassagethess.gr

MassageThess: about 8,000 organic visits a year and a calendar that fills without phone calls

We built the website of a massage therapist in Thessaloniki offering home massage, physiotherapy and other therapies. It leads Google for its main searches and is proposed in AI answers, and clients close their appointment online, without a phone call.

organic visits in a year: ~8K
positions in Google for its main searches: Top
proposed in AI answer suggestions: AI

Before

A therapist offering home massage, physiotherapy and other therapies without a website: every appointment was arranged by phone and new clients came only through recommendations, so the business grew slowly.

What we did

Keyword research for massage and physiotherapy searches in Thessaloniki, turned into a page map
A fast website with a separate page for each service: home massage, physiotherapy, therapies
Online booking: the client picks the service and closes the appointment without a phone call
Technical SEO, structured data and a Google Business Profile with service areas
Content written to be proposed by AI assistants

Result

In its first year the site gathered about 8,000 organic visits from Google: 8,030 clicks and 133,000 impressions in Search Console, a lot for a local one-person business. It holds the leading positions for its main searches, such as home massage and physiotherapy in Thessaloniki, and Google’s AI Overview proposes it with its service areas in the companies section. Clients close their appointment online, without a phone call, and they like it that way: the therapist’s calendar stays busy, he now has plenty of clients, and the business has grown noticeably since the website became part of it.

Google Search Console, 12 months: 8,030 clicks and 133,000 impressions from organic search
Google’s AI Overview for home massage in Thessaloniki lists MassageThess with its service areas
An AI answer about booking a home massage in Thessaloniki

Tourism, Samos islandexploresamos.com

Explore Samos: about 100 private-tour requests and hundreds of transfers in one season

A travel company on Samos offering excursions, car rental and transfers asked us for a website. We built a multilingual site that ranks at the top for tourism searches about the island, in Google and in AI answers.

private-tour requests this year: ~100
transfer bookings: 100s
Google impressions in 28 days, off-season: 15.4K

Before

A local business on an island where visitors decide before they arrive, searching in English, German, French and other languages, and no website to catch those searches.

What we did

Keyword research on Samos tourism in every language the island’s visitors use
A multilingual website with pages for excursions, car rental, transfers and the island itself
Content written to be quoted by AI assistants in several languages
Technical SEO and structured data for tours, rentals and transfers

Result

This year the site brought about 100 requests for private excursions, several hundred transfer bookings and several dozen car rentals. Even in October, after the season, it receives more than 200 organic visits a month and over 15,000 impressions in Google, plus a steady flow of visitors from AI assistants. For searches about tourism on Samos it is at the top in Google and in AI answers, in many languages.

Google’s AI answer about getting around Samos cites exploresamos.com as the source again and again
Google Search Console, 23 Sep to 20 Oct 2026: 210 clicks and 15,400 impressions after the season ended

Airport transfers, Thessaloniki & Halkidikitransfer-skg.gr halkidiki-transfer.gr transfer-thessaloniki.gr

Airport transfer company: 500+ bookings in a season for one car, without paid ads

A transfer company driving tourists from Thessaloniki airport to the resorts of Halkidiki. We built a network of eight websites and a CRM for bookings and drivers.

booking requests, May to October, one car: 500+
websites in the network: 8
missed requests this year, thanks to the CRM: 0
spent on paid ads: €0

Before

Bookings were written down in a paper notebook. Some requests were simply lost, and the company depended on word of mouth and partners.

What we did

A network of eight websites, each targeting its own group of routes and searches
Pages for every route from Makedonia airport to the nearby resorts, in the languages tourists search in
Organic growth only: no Google Ads or other paid advertising
A simple CRM that receives every booking and assigns a driver to it

Result

This summer the sites held top positions in Google, and for many searches about trips from Makedonia airport to the nearby resorts the network fills the whole first page. From May to October the company received more than 500 booking requests for one car, and the season was worked through in full. Thanks to the CRM, not a single request was missed this year.

Google AI Overview names two sites of the network as providers for “transfer thessaloniki airport to pefkohori”
transfer-thessaloniki.gr at #3 for “transfer time from thessaloniki airport to ikos oceania”

SEO software, marketing toolsopengsc.org

OpenGSC: a website for an SEO tool that leads commercial and AI search

The developer of a marketing analytics panel came to us for a website. We designed and built opengsc.org and set it up to rank for the searches that bring new users.

in Google for commercial marketing-tool searches: Top
leading positions in AI answers: AI

Before

A strong product with no website to explain it, in one of the most crowded niches on the web: SEO and marketing tools.

What we did

Positioning and page structure built from commercial search demand for marketing tools
Design and development of the product website
Feature and use-case pages written to be quoted by AI assistants
Technical SEO and structured data from launch

Result

The site ranks at the top of Google for commercial searches about marketing tools and holds leading positions in AI answers. Our client is fully satisfied with both the design and the functionality.

#1 in Google for the product name

SaaS, marketing campaign trackerorbitra.link

Orbitra: registrations grew from 20 to 300 a month

A marketing software developer asked us for a website for his campaign tracker. We built a fully responsive product site that now competes head to head with the biggest players in the market.

registrations a month: 20 → 300
growth in sign-ups: ×15

Before

A capable product in a market dominated by large, well-known trackers, and around 20 new registrations a month.

What we did

Product positioning and page structure built from what marketers search for
A fully responsive website, designed and developed by us
Feature, comparison and use-case pages aimed at commercial searches
Technical SEO and structured data, with AI search visibility in mind

Result

Registrations grew from about 20 to 300 a month after the work, and the site now competes directly with the largest players in its market. The work continues: the next goal is market leadership for this type of tool.

More case studies from your niche, on request

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